Pony Safety
New Forest National Park Authority

There are around 3000 ponies roaming freely in the New Forest National Park. Sadly, every year around 100 are killed in car collisions. The infographic was made and handed out at the New Forest show to highlight the problemand the accident blackspots.

The idea of branding or painting a speed limit sign on the side of ponies is currently a concept, but we believe that it would be such a disruptive site, that it would excellent PR coverage for the cause.

AWARDS

RESULTS